A critical component of effective customer data management is the consolidation of customer profiles into a single, comprehensive view. Autowoven specializes in managing customer profiles within the Adobe Experience Platform (AEP) using the Customer Profile Management (CPM) module. This module enables businesses to create and manage individual customer profiles, providing a unified and holistic understanding of their customers.
To ensure accurate and complete customer profile management, Autowoven assists businesses in defining rules for data collection and segmentation. This involves establishing guidelines for capturing relevant customer data across multiple touchpoints and organizing it in a structured manner within the single customer profile. Autowoven also leverages AEP's robust set of APIs to enable real-time data synchronization with other systems, ensuring that customer profiles remain up to date and consistent across various platforms.
Data governance and privacy are key considerations in customer profile management. Autowoven helps businesses utilize AEP's data governance and privacy features to ensure responsible handling of customer data, maintaining compliance with relevant regulations and protecting customer privacy.
Adobe real time cdp documentationOnce the single customer profile is developed and consolidated, Autowoven goes beyond profile management to develop a range of services around the customer profile. These services enhance the value and utility of the customer profile by providing actionable insights and personalized experiences. Some of the services Autowoven offers include:
Custom Queries using Query Service API: Autowoven develops custom queries that enable businesses to extract specific information from the customer profile. This allows for deeper analysis, segmentation, and targeting based on specific criteria and business needs.
Scheduled Queries: Autowoven sets up scheduled queries to automate data extraction and analysis from the customer profile. This ensures that businesses have timely access to relevant insights and can make informed decisions based on up-to-date information.
Integration with BI Tools: Autowoven integrates the customer profile data with business intelligence (BI) tools of choice. This integration allows businesses to leverage powerful visualization and reporting capabilities, creating interactive dashboards that provide meaningful insights and facilitate data-driven decision-making.
Moving beyond customer profile management, Autowoven enables businesses to take action on the intelligence gathered within AEP through Adobe Campaign or Marketo. By leveraging the customer profile data, Autowoven develops segmentation and targeting rules that help marketers personalize messages at scale. This includes designing custom campaign workflows that ensure the right message reaches the right audience through appropriate channels.
In addition to integration with Adobe Campaign or Marketo, Autowoven offers integration services with email delivery platforms, enabling seamless communication with customers. For businesses seeking a comprehensive end-to-end solution, Autowoven also facilitates integration with Adobe Journey Optimizer, allowing for advanced customer journey mapping and optimization.
By consolidating customer profiles into a single, unified view and developing relevant services around it, Autowoven empowers businesses to leverage their customer data effectively. This enables personalized and targeted marketing campaigns, streamlined communication, and data-driven decision-making, ultimately leading to improved customer experiences and business outcomes.
Message Delivery and Feedback Loop: Ensuring Effective Communication and Continuous Improvement
Once customer profiles are consolidated and services around the customer profile are developed, Autowoven focuses on message delivery and establishing a feedback loop. This ensures that the messages delivered to customers are impactful, personalized, and aligned with the brand's standards. Autowoven offers various capabilities and services in this regard:
Message Templates, Personalization, and Delivery: Autowoven configures Adobe Campaign for different delivery channels, such as SMTP, Amazon Simple Email Service (SES), or Mailgun. This configuration ensures that mass emails are sent out to users effectively. Moreover, Autowoven enables the setup of SMS and custom app messages, allowing businesses to reach customers through multiple communication channels. For consistent branding, Autowoven can integrate Adobe Experience Manager (AEM), facilitating the reusability of templates and image assets that conform to the brand's standards.
Query Service API Development: Autowoven develops and configures the Query Service API, which enables businesses to retrieve specific information from the customer profile. This functionality is particularly valuable for marketers as it allows them to extract insights and data points necessary for creating targeted and personalized messaging campaigns.
Marketer Training: Autowoven recognizes the importance of empowering marketers with the knowledge and skills to make the most of the CDP solution. In addition to the training provided by Adobe, Autowoven offers customized training that goes beyond the basics. This training is tailored to the specific AEP + Campaign solution implemented for the business, including other integrations that enhance its value. By providing comprehensive training, Autowoven ensures that marketers can fully leverage the capabilities of the CDP solution and drive maximum value from their customer data.
Establishing a feedback loop is crucial for continuous improvement and optimization of marketing efforts. Autowoven assists businesses in setting up feedback mechanisms that allow for the collection of valuable insights and customer responses. This feedback loop can include capturing and analyzing metrics such as open rates, click-through rates, conversions, and customer feedback through surveys or social listening tools. By leveraging this feedback, businesses can gain a deeper understanding of their customers' preferences, refine their messaging strategies, and continuously improve the effectiveness of their marketing campaigns.
Through effective message delivery and the establishment of a feedback loop, Autowoven helps businesses enhance their communication with customers. By leveraging personalized message templates, optimizing message delivery across various channels, and continuously refining strategies based on customer feedback, businesses can improve customer engagement, satisfaction, and ultimately drive better business results.
In summary, Autowoven's expertise in message delivery and feedback loop management ensures that businesses can effectively communicate with their customers. By leveraging the power of the CDP solution and integrating it with delivery channels, providing personalized messages, and establishing mechanisms for feedback and improvement, Autowoven empowers businesses to enhance customer experiences and achieve their marketing goals.
Autowoven is proud to be an Adobe Certified Partner with extensive experience across the Adobe Experience Cloud platform. As a trusted partner, we have actively engaged in developer events, beta testing of new products, and innovation initiatives. This proactive approach allows us to stay at the forefront of industry trends, leverage new product features, and harness the power of trending digital technologies.
With over 12 years in business, Autowoven has a rich history of implementing Adobe Experience Cloud products from their early stages. This longevity has provided us with valuable insights, allowing us to develop best practices and methodologies that ensure successful implementations. By partnering with us, you can benefit from our deep expertise, hit the ground running, and avoid costly budget overruns often associated with less experienced implementation partners.
Our track record speaks for itself, as our Adobe projects have received industry recognition and won prestigious awards. These accolades include Stevies awards, Webby's, and CSS Awards, showcasing the quality and impact of our implementations. We are more than happy to provide customer referrals so that you can hear directly from our satisfied clients about their experiences working with us.
By evaluating customer data and looking for ways to enhance the customer experience, Adobe Journey Optimizer, a component of Adobe Experience Platform (AEP), enables organizations to optimize the customer journey. In order to better understand patterns and trends in consumer behavior, Journey Optimizer combines machine learning and predictive analytics. It then makes suggestions for focused interventions.
The exact conditions of the license agreement will determine whether or not Journey Optimizer is included with an AEP license. Any licensing agreement's terms should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included in the base AEP license. For a free examination of your unique needs, contact us today.
AEP RT-CDP gathers a variety of consumer data, such as transactional data, behavioral data, and demographic data. It can gather information from many sources, including:
Web-based programs
mobile applications
CRM programs
EHR programs
marketing channels